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New Customers

Hello Everyone
What's the best way to get new customers?
I have tried many options but it's quite slow and hard to break into new markets with paying customers for Portraits and Headshots
Can anyone share any ideas apart from the traditional Webpage, twitter and facebook which really is only just getting visits, reTweets and Visits (likes) but no bookings directly as such
and the images are great (not just my opinion but from many who have visit) - Just not making any bookings as such.


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ade_mcfade Plus
13 15.2k 216 England
2 Apr 2012 5:45PM
When you find out, let me know Wink
pulsar69 13 1.6k 6 United Kingdom
2 Apr 2012 6:57PM
The headshot / portrait market has been hit very hard by the recession and theres thousands of hobbyists also trying to make an extra buck out of it too to contend with. All I can say is from looking at your folio you have talent , all you need now is belief, lots of patience and hard work. It wont happen overnight but if you really want it , then you will get it ...

Also worth remembering the old adage that sometimes you have to take a step back in order to go forward , are you aiming to high in the market to get a foothold ? Do you know the demographics and competition in your area , what are others doing ?

I'm not often one to give out advice but hope this helps !

User_Removed 8 4.6k 1 Scotland
2 Apr 2012 10:10PM
No knowledge of the pro photography business but I don't see why general business principles should not apply.

If you are essentially looking at a local business, then your advertising has to be focussed on local potential customers.

There is no point spending 1000 on advertising to a global market, or even a UK market, if you can find a way of spending the same advertising budget in a way that is targeted to your locality.

One idea that I have seen our few local professional photographers doing is running promotions in the local press. For example, offering half-price portrait sessions for entrants in a portrait competition organised by the local newspaper.

Remember that if you spend that 1000 on online advertising, that might mean that 1 is effectively being targeted locally and the other 999 is being wasted. 1000 spent on advertising in local papers, local radio, newsagents windows, etc., is all targeting local people.
cats_123 Plus
13 4.8k 28 Northern Ireland
3 Apr 2012 7:41AM
a number of epzers seem to specialise in `corporate' head photography...that might be a local option...you could canvas/mailshot local businesses? Good Luck Smile
Thanks everyone. Points noted. Will explore some of the new ideas/options you have tabled. Need to start thinking outside the box!
ade_mcfade Plus
13 15.2k 216 England
6 Apr 2012 2:07PM
are you on LInked IN Femo?

it's a bit on the dull side, but it's a good place to make business contacts....
Okay! will look into that too
Thanks Ade_mcfade!

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