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Nikon's newest ad a true disaster

29 Sep 2011 1:18AM
so all the rage and I mean that in all senses of the word is Nikon's newest PR blunder first seen over on their face Book page. and reads as follows

A photographer is only as good as the equipment he uses, and a good lens is essential to taking good pictures! "

Personally I found this really insulting from Nikon, and if I had seent his before I brought Nikon, I would have brought another brand. So many photographers, are outraged. One look at Nikon Facebook stream and you can see the insult Nikon has caused photographers Nikon owners and non oweners alike

The real point of the Hum dingier PR blunder of an Ad was this ?

" Do any of our facebook fans use any of the NIKKOR lenses? Which is your favorite and what types of situations do you use it for? "

however the only talk of lens is people now apparently wanting to sell their Nikon gear lens and all. and Buy new from the other team

so what are your thoughts on this,and your thoughts on your lens

Overread 14 4.1k 19 England
29 Sep 2011 1:53AM
I think its a lot of steam over nothing to be honest.

Everyone knows that camera manufacturers are always pushing the newest and latest lenses, bodies, accessories at us in the aim of "getting better" its nothing new. Heck is the same each time we get a new Photoshop release - more adverts showing how wonderful and streamlined and how it takes drab shots and turns them into amazing final works.

In the end I doubt anyone will sell their gear over this, its just mostly an excuse to rage against Nikon because they've not released a new DSLR as yet Tongue
StrayCat 19 19.1k 3 Canada
29 Sep 2011 3:35AM
I have nothing to do with Facebook, so can't comment.
29 Sep 2011 5:43AM
Hi Overread and Stray Cat.
thanks both for your feed back.

Overread, by new DSLR do you mean any after the D5100 ? which is the one I brought and I love it. I will still continue to buy Nikon lens for my camera. as after all. its me (us photographers) that take the pictures, the camera is the tool by which they are recorded Grin
miked70 14 225 3 South Africa
29 Sep 2011 7:24AM
to me i read it this way you have a d40/50 and some silly kit type lens and you upgrade to d3 and a 24-70 f2.8 your shots are going to be better but not take better shots that is still you or go for a H4 and get even better shots.
lobsterboy Plus
19 15.0k 13 United Kingdom
29 Sep 2011 8:47AM

Quote:think its a lot of steam over nothing to be honest.

Me too. i wonder how many off those togs saying "it's the tog not the gear" have the best kit they can afford Wink
keith selmes 19 7.4k 1 United Kingdom
29 Sep 2011 9:02AM

Quote:A photographer is only as good as the equipment he uses, and a good lens is essential to taking good pictures
True enough. You can't do better than your equipment can. But how about a definition of good ?

Seems to me a well made pinhole is a good lens. And a nice sturdy cardboard box is a good camera.

I don't think Nikon make those ?

Interesting people are making a fuss about this, I'm sure I've seen ads before that said if you buy a particular camera, you will take better photos or be a better photographer, but I don't remember any complaints, and that really was misleading.
User_Removed 13 4.6k 1 Scotland
29 Sep 2011 9:34AM
The only logical reason I use the equipment that I do is that it removes any excuse for a poor photograph along the lines of "If only I had a better camera/lens/whatever". I suppose that is the corollary of what Nikon posted on FB.

But, of course, the more obvious corollary is "Unless you have the best gear, you cannot take top quality photographs", which we all know is rubbish and, I guess, that is why folk are upset about the FB post.

Something my father always used to tell me: "A good workman never blames his tools."
Coleslaw 17 13.4k 28 Wales
29 Sep 2011 9:37AM

Quote:I think its a lot of steam over nothing to be honest.

+ 1
franken Plus
20 5.7k 4 United Kingdom
29 Sep 2011 9:42AM
Many decades ago I was doing a course in freelance photography and photojournalism.

I remember my tutor saying something like this. " You can have the best equipment that money can buy and still turn out mediocre average images. You can have middle of the range equipment and turn out outstanding work that will sell. If you stand an average image that was taken with the worlds most expensive equipment alongside a well composed image that has impact that was taken with cheaper equipment the latter will always get more attention. What you see and how you see it just before you press the shutter is the most important part of successful photography!"

How right he was as the only camera I could afford at the time was a Zenith EM. I managed to sell a lot of work taken with this camera.

keith selmes 19 7.4k 1 United Kingdom
29 Sep 2011 9:51AM

Quote:"A good workman never blames his tools."
He will sometimes say the tools available are not good enough for the job in hand. Generally he will do a better job with poor tools than an average person would, but he will always try to have the right tool for the job, and usually will have good tools well looked after. Good doesn't always mean the latest and most sophisticated. It probably does mean well made, durable, well cared for, and not worn out. Probably not the cheapest. Sometimes though it might be something quite simple and everyday which is just right for the job.
User_Removed 19 3.3k 4 United Kingdom
29 Sep 2011 10:03AM
Nikon have shot themselves in the foot with that. People like to pretend that cameras don't matter (then go and buy expensive cameras and lenses)

When people say things along the line of "it's not the camera that matters" it's usually well-meant and is intended to stop an inexperienced photographer from thinking he can become a great photographer just by buying certain gear. Nikon, unfortunately, look as if they are spouting the same thing and photographers feel insulted that their contribution to the picture-taking team of man-and-equipment has been diminished.
Nick_w Plus
16 4.4k 100 England
29 Sep 2011 10:16AM
Storm in a teacup.

Probably a touch of translation/cultural differences in its interpretation.

As an aside I was on a training course last week in Germany. The company had some new brochures they were proud of (and rightly so) - until one of the delegates from South Korea mentioned he couldn't use them in Asia as the front contained a guy planting a flag. Apparently in Korea that is seen as an act of aggression.
thewilliam 14 6.1k
29 Sep 2011 10:41AM
Readers of this Forum know that if they're using equipment that isn't the latest model and real high-end, they need to upgrade and as soon as possible. Nikon is only saying something that we already know!

Upgrading discussion accounts for half of the threads on this Forum.
TonyBrooks 14 77 United Kingdom
29 Sep 2011 11:51AM
I am a Nikon user and have read the ad! and personally I think they have pulled a good stunt here by bringing attention to themselves good or bad? the ad has worked and that's what advertising is all about.

Regards To All


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