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Price for Canvasses

csurry 16 9.2k 92
13 Feb 2010 4:07PM
A little confused as to how much to charge for a canvas image. Originally I bought the canvas for myself with no intention of ever marketing it.

I'd only envisaged selling prints.

If the cost to get the canvas made was 40 how much would you charge?

I've thought about adding 100% and other various calculations. I guess the trouble is the amount of shops that are selling similar size canvasses (not as good quality and not specialist photos) for less than 20, and thus would people pay 80 for a 16 x 12in canvas.

It's really difficult to know what the market will stand in terms of price. The person has also asked for the image to be signed which worries me because if I mess up the signature it will be a very expensive mistake.

Anyone selling canvasses have any advice on pricing?


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Personally I normally go for about 30-50% ontop.
NevP 12 853 13 Canada
13 Feb 2010 4:23PM
3 times the production cost.
arhb Plus
10 3.4k 68 United Kingdom
13 Feb 2010 4:50PM
Cheryl, you're giving them something way different from anything being knocked out in a shop.
Tha added signature only adds more to the price.
If someone asked me for a price for a 16x12 canvas printed with one of my shots, I would double the production cost.
I am currently getting together a set of products to use for marketing some of my better work, and I think that some of the acrylic products out there work very well with some of the more contemporary imagery - water drops etc.
brian1208 Plus
14 11.4k 12 United Kingdom
13 Feb 2010 5:21PM
I sell canvases Cheryl and aim for a set margin (typically 40 - 60 depending on the image)

For the really large ones I'm paying 80'ish printed, stretched and mounted in a shadow frame and in my market I wouldn't be able to get more than 140 - 150 for it.

Doing it this way means I get a larger precentage profit on smaller canvases (A3 and A2 are more popular)
MikeRC Plus
13 3.6k United Kingdom
13 Feb 2010 5:39PM
...tell 'em you'll only sign it after purchase and at their risk :

Quote:Tha added signature only adds more to the price.

Cheryl, does it really matter to you whether you sign it or not ?
.....subject to the above of course.....LoL

...who knows...50 years time it may be auctioned at Sothebys :
edrhodes 13 547 12 United Kingdom
13 Feb 2010 7:00PM
Could you digitally sign the file in PS and then print Cheryl, just a thought!
Coleslaw 12 13.4k 28 Wales
13 Feb 2010 7:09PM
Ed, the canvas has already been done...Smile
csurry 16 9.2k 92
13 Feb 2010 7:18PM

Quote:Could you digitally sign the file in PS and then print Cheryl, just a thought!

In future yes that is an option, but not sure many will actually want it signed.

Normally I would not sign them by choice. The person that wants to buy a canvas of the coal tit has asked that I sign it. Since I am not that practiced at signing an autograph I am worried that a) I mess it up, or b) the ink is not compatible with the canvas.

Thanks for all the input. I have put together a brochure this afternoon, explaining my choice of paper, ink and print sizes etc. and laying out the options available. I will complete the price list tomorrow morning. I think I need some time to think things over.

I don't want to price myself out of the market, on the other hand I don't want to "give" images away.

Prices I have quoted recently for prints have been accepted without issue, but canvasses are slightly different, especially when you factor in the postage cost for me to receive the canvas initially.

I don't believe that there would be much margin in acrylics given the initial cost, but maybe if I can find a good supplier at a reasonable cost. I suspect that like canvasses as they become more popular the cost will reduce. I do have a couple of fairly unique ideas as an offering, but need to find someone to do the printing for me.

This is my first such venture and I don't want to mess up as prices set now will need to stand at least for 2010 and in any outlet.

Will let you know how it goes Grin
edrhodes 13 547 12 United Kingdom
13 Feb 2010 7:20PM
Arr, thanks Cole.... Note to myself, read the script!
csurry 16 9.2k 92
13 Feb 2010 7:38PM
S'OK Ed I probably did not make clear that this person wants to buy one I already have. It would be an option to digitally sign and get it printed specially for them.
Camairish 12 1.4k Scotland
13 Feb 2010 7:54PM
I've sold a few landscape canvases for double the production cost. I've worked on the traditional 3 times production cost for prints no problems but with the canvases the initial outlay is so much more.
I think I've also lost some canvas sales due to cost at doubling so you can't please everyone.
I don't make a living from it so I'm happy with that margin but wouldn't go any lower. I've also signed them but on the gallery wrap at the top so the image is personalised but 'secretly'.
csurry 16 9.2k 92
13 Feb 2010 8:00PM
Thanks Camairish, I think I've decided on the price for the size now, and will work the others around it, saying other larger sizes by negotiation. That way I don't need to commit right now.

I don't use the cheapest, nor do I use the most expensive, but I am more than happy with the quality of canvas. As I've tried others before that aspect of being happy myself is important.

Print prices I think are quite easy, but as you say the initial outlay for the canvas makes it a little more difficult.
jakabout 13 1.7k 1 United Kingdom
14 Feb 2010 12:23PM
Cheryl - Kris Dutson also sells his images on canvas - chat to him about how he works out his pricing. I'll send you a PM about this as well Smile
csurry 16 9.2k 92
14 Feb 2010 12:59PM
Thanks Judi. I've given the cafe the price list now, so just a matter of waiting for a response to see if I have pitched it right.

Happy to have a larger margin on the prints than on the canvases. Just would rather order them as and when someone wants them rather than hold a stock.

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