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Sony announce partnership with Hasselblad


Steppenwolf 9 1.2k
22 Sep 2012 4:05PM
Sony have announced that they're joining up with Hasselblad to make E-mount and DSLR cameras (I guess with the A-mount). I guess Hasselblad are basically going to use the Sony mounts and Sony sensors, but design their own cameras. Another vote for Sony sensor technology.


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Carabosse 17 41.5k 270 England
22 Sep 2012 4:15PM
Already discussed here. Smile
cameracat 16 8.6k 61 Norfolk Island
22 Sep 2012 9:08PM

Quote:Another vote for Sony sensor technology


LOL, Whats new....!!!

Sony have factories turning out billions of sensors, If you buy enough of them, Lets say a couple of million, Chances are you will get a big fat discount, Hence your end product returns you a greater profit, Because the parts you use are so cheap......!!!!!!

Again, Nothing new there, Apple have been doing this for years, That's why they have 10% of the market, But 50% of the profits......Grin

Its just another very simple business deal, Not an indictment for the product in question, Anyone who thinks otherwise is seriously deluded.

This quote from the previous forum post says it all......


Quote:So let's take a Sony NEX-7 funk it up with a bit of retro, chunky dials and bolt on hand grip and voila - the ugliest Compact camera ever



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