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Web Site SEO

JonniP 8 28 United Kingdom
19 Aug 2010 9:01AM
Hi All,

I have recently created a Wedding web site (With Photium) and need to get noticed on the search engines. I have added a few links and done the google analytics thing but was wondering if anyone had any other ideas to get noticed.

Any help or advice will be appreciated.


Jon Peters

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Pete Plus
16 18.8k 97 England
19 Aug 2010 9:11AM
There are many SEO tips

one is to create readable content on other sites that lead people to your site. Pros do it on our site. They write about an area they specialise in that would be interesting to readers, this gets picked up by the search engines and a link on the page leads them to the pro's site.

Another thing you can do is register the site with various directories, dmoz still being the most highly valued.
19 Aug 2010 10:54AM
You have your work cut out there must be thousands of wedding sites that are vying for a position on google, I'm afraid it will be a lot of hard work.

Optimise the code on your site to make it search engine friendly.
Lots of text content continually added to the site as google gives high ranking to useful text.
Obtain as many links as possible from other highly ranked sites.
ade_mcfade 14 15.2k 216 England
19 Aug 2010 11:08AM
Optimise the code on your site to make it search engine friendly.

interesting - what kind of things could you do with this?

Are there little javascript functions you can put in there or something?
19 Aug 2010 11:23AM
There are lots of small things for example.

Use style sheets to change the appearance of the text but make sure you use headings for your most important information. A mistake many people make is not to use the H1 tag because it creates huge text, but you can use a CSS style to change the size. It is important to use the structural tags like that.

Don't put javascript code in the page as it will be read before any of the text by the search engine, instead put any javascript in a linked file as the search engine does not include linked files when reading a page.

Don't use tables to format text as the text will be out of order in the html page.

Basically you have to look at the raw html page, a search engine doesn't see the page as you do on the screen it is analysing the raw html and text at the top of the page is given more weight than further down.
ade_mcfade 14 15.2k 216 England
19 Aug 2010 11:28AM
nice one - top tips there Smile

My current site is built on Sitefinity - a CMS - so not entirely sure how to hack into the code as its generated on the fly... but I think I'll be changing site soon, so will definitely take these ideas on board.
19 Aug 2010 11:53AM
I guess the main one that would apply to a CMS is to make sure your theme includes styles for headings H1, H2 & H3 and then use the headings in the markup when you are adding content.
ellis rowell 13 2.0k United Kingdom
19 Aug 2010 11:56AM
Hi Ade,

I would suggest that you create a dummy website (not published) on an HDD. Juggle around with that to get used to HTML. Get an HTML editor (wysiwyg) there ar several free ones out there. Try the pages out with your browser. If you have your own domain on a host you can place the pages on that domain (not linked in your pages), the "index" page must not be named index.html for those pages as it would conflict with your present index. You could then ask on here for opinions by putting a link on here. Something like "www.ade-McFade/silly-index.html" (you know the sort of thing). Advanced websites are skills to be learned, programming is what they are about. It's not terribly difficult but need some skill.

I ran a club website for about 8 years (part of a National Club) and our branch website was recognised as a cut above the average. Two years ago I handed over to a colleague who works as a software programmer for one of the large worldwide commercial companies (he writes open source software) and the changes he made (and I approve) have taken the website to very high standards.

Have a look at it:- http://site.ctc-cambridge.org.uk/index.html
Sparkleson 9 134 England
19 Aug 2010 1:01PM
SEO is a very tricky subject, as Google have never actually said how their search spiders work.
What's worse, is they change the rules and the way they index sites on almost a daily basis.

My former company used to employ 4 people full time JUST for SEO purposes, to keep their site on the first page of results.
nickp 13 491 Scotland
19 Aug 2010 9:16PM
Inbound links - get other people to link to you
Out bound links - link to other people
Decide what phrases you think people will type into Google to find you, then make sure you have text on each page reflecting those phrases.
Make sure Photium uses H1 and get your magic phrases into H1
Keep adding pages to your site - Google likes change
Use the meta description and title tags - again check Photium allows you to set them up
Don't bother with meta tags other than those - Google doesn't make use of them

Although Google changes the algorithm regularly, these key actions remain pretty constant.

Oh, and keep working on those inbound links!

For more info search for "get found by google" in Google and take the top link

23 Jan 2013 11:27AM
You can refer "seo start-up guideline" provided by google, as an .PDF format on internet.
23 Jan 2013 11:48AM
Search engine optimisation is the great scourge of the web, and the reason so many people spend so much time publishing so much utter rubbish. Thankfully Google does keep changing the game to outwit these time-wasters. Guess what goal Google has in making these changes, which rely on cleverer and cleverer software? The goal of making genuinely good content rise to the top.

There’s a tip there. Stop playing games with SEO and instead publish stuff that is interesting to real people. In the long run that will give you better rankings, and you’ll have the satisfaction of adding something useful to the universe.
mattw 14 5.2k 10 United Kingdom
23 Jan 2013 4:46PM

Quote: Stop playing games with SEO and instead publish stuff that is interesting to real people. In the long run that will give you better rankings, and you’ll have the satisfaction of adding something useful to the universe.

No, helpful tips only please!!!!

Wink Wink Wink Wink

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