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A mode on many compact cameras and some SLRs that masks the film so that a narrow strip is recorded. The result is then printed on elongated paper to give an impressive 10x4in widescreen style photo. This works better when the camera's lens is a wider angle. You don't have to have a panoramic mode to obtain this style photo. Cropping an existing negative that was printed on 10x8in paper would give the same results, but is obviously more expensive. Alternatively, if you ensure the subject is in the middle of the frame you could ask your lab to make panoramic pictures from your film when processed.
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Many digital cameras have a built-in program that will stitch multiple images together to create a wide panoramic image.