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Audi Q5

By Philo  
On Monday about 40 photographers from Wakefield Camera Club were let loose in the Audi showroom in Wakefield. We all have to submit 1 image and then the head of business at Audi will pick the winner. Just a bit of fun really.
This is my offering and it was the first shot I took as I had decided what I wanted to do whilst we were waiting for the go-ahead. Really difficult in a showroom with all the reflections, distractions, tripods, lighting stands and photographers getting in the way. I decided to use this corner and thought that the Audi painted on the wall could add something to the image, I'm sure others would disagree.
I did quite a few shots using 2 flashes but this is just the showroom lighting.
Looking forward to your thoughts.


Tags: Car Transport Audi Black and white Audi Q5



Richsr 15 91 224 England
16 Oct 2014 3:56PM
Like your low view point and good control of the reflection Phil.
16 Oct 2014 4:08PM
Likewise a good low pov. I think if you used a smaller aperture it would blur some of the distracting background like the showroom canopy and the advertisement stand. Maybe f5.6 or lower. Nice rendering of black and white.
banehawi Plus
18 2.9k 4345 Canada
16 Oct 2014 5:23PM
Terrific Phil. I love that starburst from the showroom light in the windscreen, - f/11 at work. Over here they are windshields, I always have to pause to get the correct version.

I would think about less of that car behind, - just a smaller sliver might suggest its in pursuit. Minor fiddling.

So, was this one selected?


Philo 12 99 83 England
16 Oct 2014 5:47PM
Hi Ian, I can see why you would want to soften the background but with the car being so close to the wall I don't think it would work. If I went really wide then the back end of the car would go soft.

Hi Willie, I did consider cropping some from the right so I may revisit that. Images have to be submitted by Monday with judging taking place later that week I believe. I will let you know how I get on.

dark_lord Plus
19 3.0k 836 England
16 Oct 2014 9:55PM
Ok with the image behind.
You could have taken a shot of the car and, using layers and masks, put an image behind the car yourself. I could imagine that in a brochure or advert for example.

Showrooms can have lots of clutter and the issue here is the ad stand on the left.
Pillars, ceilings, doors, with their strong graphic lines, some office furniture would suit the upmarket/technical/business look, though I can't see them wanting to rearrange the whole showroom for you.
Keeping with that theme/look, mono is a good choice, simplifying the image. Indeed Audi use a lot of mono in their corporate and advertising stuff.

On the whole I think you've done a good job here.

What does the winner get?

Philo 12 99 83 England
17 Oct 2014 6:23AM
Thanks, Keith, I certainly understand you finding the ad stand an issue, I would have preferred it without but, as you say, we couldn't start rearranging the showroom.
Putting my own image behind the car sounds like something worth trying.
I think the winner receives an Audi R8, though it may be a bit smaller than the road version Wink

paulbroad 15 131 1294 United Kingdom
17 Oct 2014 7:36AM
Very nicely done. I would need to see the colour version but, for me, colour would be better for a motoring image like this. the car and surrounding shout colour to me. I might just touch the dodge tool under the front end to lighten the very dark shadow just a touch.

Philo 12 99 83 England
17 Oct 2014 8:17AM
Hi Paul, there is very little colour in the original: white car and walls, grey ceiling. The car on the wall, however, is bright red and I felt it pulled the eye too much. As Keith says above Audi do seem to like mono.


dudler Plus
19 2.0k 1995 England
17 Oct 2014 9:27AM
If there's on thing Audi do really well, it's "presence" - there's no doubting when one heaves into view behind you!

And you've captured this really well, with a crispness that this kind of shot demands.

All the problems are to do with shooting in a showroom - even Audi make these seem quite cramped.

If I had really free rein for a shot like this, I'd be putting up sheets behind the car, so I could easily dodge the background to pure white: and it tempts me here, with the idea of cloning out a lot of the distracting detail. I am sure that a wide aperture would not anywhere near lose the distractions, though it would soften detail at the rear of the car.

I'm away from home an breaking in a new laptop, so I don't think I can attempt a mod - it will require patience and a steady hand, but could produce a dramatically pure and austere result.

It would be pure mischief to suggest you drop in a Subaru behind the Audi.. So I won't!
Philo 12 99 83 England
17 Oct 2014 11:38AM
John, I think the idea of a white background is quite achievable so I will have a go over the weekend if I get the time.

Philo 12 99 83 England
17 Oct 2014 4:22PM
V2 uploaded with all distractions removed if anyone would like to comment further.

dark_lord Plus
19 3.0k 836 England
18 Oct 2014 7:51PM
Looks like you've done a good job of cutting this out.
It looks very stark. But, a great start for dropping in another background. Finding one that's suitable is another matter. The lighting on the original shot will always give it away so I would suggest perhaps an urban or warehouse or car park setting that one could imagine having strong lighting. Or as I mentioned before, another of your images. Let your imagination run!

Philo 12 99 83 England
18 Oct 2014 9:53PM
Thanks, Keith, your mod is a cool idea. Now I need to find a suitable background.


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