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Weather the storm

By redstag  
For those of you that don't know, I am a marketing manager, I work for a company called HPI. We run vehicle checks for both the trade and consumers. Enough of the sales pitch!
We run a house magazine which is produced on a quarterly basis. It was due to go to press however the director didn't like the image we had for one of his articles. It showed a 4x4 in very stormy conditions, but he wanted to see a small city diesel 'weathering the storm' of car values.
Any excuse to get the camera out, so I drove out to Salisbury Plain, I had in mind the lay by by Stonehenge where I could park up but have the car look like it was moving. However when I arrived, I was really struck by this little lane covered in puddles.
When I left the weather was terrible, however, when I arrived there was blue sky, so I had to tone the sky down for the final shot.

It looks great on the page.

I have included the before shot which has the sky as it actually appeared, the car also still has its badge which had to be taken off for publication.


Tags: Transport Digitally manipulated Renault Clio Salisbury plain Landscape and travel Hpi

Voters: KBan, AlleyCatz, Sezz and 57 more

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Sezz Plus
12 617 15 England
12 Sep 2008 7:53AM
Both look great Jon, really like what you have done in V1 to get the moody sky, bags of atmosphere!

Sarah *

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Wilmot Plus
8 338 1 United Kingdom
12 Sep 2008 7:55AM
Great shot,i agree it has got bags of atmosphere!!!,great shot.
rontear Plus
13 8 8 England
12 Sep 2008 8:12AM
Definately a motoring magazine cover, excellent Jon. Ron.
A super shot,i like v2 the best.
12 Sep 2008 8:18AM
Superb processing

LesF Plus
10 182 9
12 Sep 2008 8:56AM
Possibly V2 but only just over V1

12 Sep 2008 9:01AM
i like 1 and 2 best great work excellemnt sky
8 1.6k 574 United Kingdom
12 Sep 2008 9:03AM
excellent shot
MikeH Plus
12 217 4 United Kingdom
12 Sep 2008 9:08AM
Wonder if Ambient Life will comment on this?
Well done Jon, it has that overcooked magazine Top Gear look to it ! Did they pay you?

Nick_w Plus
9 4.3k 99 England
12 Sep 2008 9:25AM
Like it a lot Jon, just not sure the work on the No plate is quite right, but one of your best IMO.
Wooly Plus
11 112 4 England
12 Sep 2008 10:02AM
Great job Jon. v3 is dark on my monitor too.

konu Plus
8 31 United Kingdom
12 Sep 2008 10:15AM
wow! brilliantly executed
Guillaume Plus
10 119 2 United Kingdom
12 Sep 2008 12:26PM
I like the treatment of V1 but prefer V2 largely for the car. The car without its badge looks awkward. Pity you couldn't keep it in for the publication.
redstag Plus
11 100 15 United Kingdom
12 Sep 2008 12:42PM
Thanks all for the comments, I need to be careful with my new monitor!
Mike, did I get paid, unfortunately not, the marketing guy is really tight! And anyway, my budget wouldn't cover the pretentious Tog's fees. (Schizophrenic moment there.)
Warney, yes you are right about the reg plate, I literally changed it because it isn't good practice to promote real registration marks, and it isn't necessarily my best work!

Overall this did a job for me and I am delighted with the result, I've had quite a flat time creatively recently, and this has rekindled the fire for me.

12 Sep 2008 2:15PM
nicely done
User_Removed 9 485 13 England
12 Sep 2008 3:53PM
quite liking #2 Jon, excellent

Eviscera Plus
10 1.1k 149 United Kingdom
12 Sep 2008 7:11PM
great work Jon , very profesh as well , v2 is perfect , they should commission you a lot more mate , this wouldnt be out of place on the makers brochure..

DeSilver Plus
9 13 11 England
13 Sep 2008 10:47AM
I think that V2 is stunning. I do hope that your skills were appreciated and a large remuneration will be included at the end of the month! Smile

GillyB Plus
11 317 8 United Kingdom
13 Sep 2008 7:27PM
3 is a tad dark for me, 2 is stunning and 1 obviously did the job perfectly!

danbrann Plus
12 636 17
13 Sep 2008 10:51PM
Great stuff Jon.You should get some browny points there.
15 Sep 2008 12:45PM

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