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Project 365 - 123


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Project 365 - 123

3 May 2014 8:14PM   Views : 406 Unique : 339

J R Hartley?

I think the title of this may ring a bell with a few people. But for those of you who can't place the name, or simply don't know it, let me enlighten you.

J. R. Hartley is the name of a fictional character in a popular British advertisement promoting the Yellow Pages which was first shown in 1983.

The advertisement shows an elderly man asking in several second-hand bookshops for "Fly Fishing by J. R. Hartley". Every attempt fails, and the next scene shows him at home looking dejected. His daughter, sympathising, hands him the Yellow Pages (The UK's telephone directory for local businesses); in the next scene he looks delighted as his end of a telephone conversation reveals that a shop has a copy of the book. He asks them to keep it for him. He responds at dictation speed to a question: 'My name? Oh, yes, it's J. R. Hartley.'


Could this be Mr Hartley fishing on the Swale this afternoon? I know it isn't, but it's nice to think so just for a while.

Would have liked a better foreground to this, but vantage points were a little sparse, maybe another day.


Tags: Project 365 365 project.

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