As a younger man, I was lucky enough to work for the two biggest car photographers in the world. Micky McGuire, and Gil Smith. Micky actually is the biggest car photographer in the world. At seven feet two inches he towers over every one else at a car shoot. His presence can be intimidating. He has a quick temper, and it keeps his employees hopping. I'm proud to say that he never had to raise his voice to me. As soon as he asked for somthing, there was a whooshing noise as the air filled the hole where I had just been. Today, car photographer have a lot of ready made equiptment to shoot cars. Airbanks are inflatable diffued lighting sources that give running highlights on the well polished cars. At that time, all large lights were custom made costing ten to twenty thousand dollars. At todays prices they would have cost at least fifty thousand dollars.
Diffused daylight was also used. the fifteen minutes of light after the sunset was known back then as "Kodachrome light" because of the rich saturation of the colors. This car shot uses the soft light coming through very large windows in a parking structure. The bars in the window created an interesting effect to the shot.
An example of car lighting
gwynn56, luigitoi, MattB1987 and 15 more