This is certainly one to benefit greatly with some work on the RAW file, - great that you have it. That fill flash has provided wonderful catchights in her eyes.
I have outlined RAW file adjustments that you should do as written to get a result similar to my mod. Working on the RAW file is the way to approach this
White balance warmer, - set to auto, or daylight, or in ACR, set to +15 and -9. At least endure that the temp is above 5500K. Thats why the WB adjustment is the first adjustment you see in the workflow, - it affects every other adjustment.
Exposure set to +1.2
Highlights to -4
Shadows to +13
Blacks to -22
Saturation to -10.
Then open as TIFF or jpeg and apply finishing touches.
What Ive done after RAW is crop to a 5 X 7; slightly brighten the face ONLY )layer and mask, or if in LR, use the adjustment brush on her face alone at +0.25)
Darken the sign only, - dont paint over it now.
Sample the darkest red in the sign, and then paint that over the lettering and advertising in the sign, leaving the wooden borders and the pigeon.
If its not dark enough, then darken the now painted sign only some more,
Sharpen her face a little.
I hope you like the result! If you need any assistance or have questions about this approach, just lte me know.