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Cut Short

By Kali
This image is from a one day advertising project at uni - they gave us a brief in the morning, and we had to come up with an image by 3pm. The brief was a 'health education message about the dangers of smoking'
This image was created by myself (photography) and classmates Zemamnesh (photoshop) and Dagmara (model).

Tags: Smoking Death Specialist and abstract Health risks

Voters: HowardA, bmh1, forilion and 7 more

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forilion 17 116
18 Feb 2007 3:50PM
what the??!!! great idea... like it. Especially when you had a short time to produce it!
Djemde 18 1 Tuvalu
18 Feb 2007 5:10PM
Well produced, but utter nonsense, how can anyone tell how long someone would otherwise live. Bit like the one that says "smoking ages your skin", I always thought time and life did that. Works well with the old silk cut references.

PS Did you know that the two nations with the highest number of smokers (Japan and China) also have the lowest incidence of lung cancer.
Kali 17 75
18 Feb 2007 5:40PM
Duh. Its Ad campaign dear! Oh no. You thought adverts always tell the truth.......what can I say Jem. Theres no santa claus either.
Djemde 18 1 Tuvalu
18 Feb 2007 6:18PM
Sorrry Kali, just get wound up everywhere I look I'm being told it's bad. I know it's bad but it ain't that bad. As for the Truth, that's gone the way of the tooth fairy too.
Kali 17 75
18 Feb 2007 6:33PM
aint no truth 'cept your the levellers use to say....
sjatkinson 16 1
20 Feb 2007 7:57PM
Hey girls, have a drag on my fat one (I just rolled it) and forget all your troubles Smile
sjatkinson 16 1
20 Feb 2007 8:01PM
Paddy! I think this is great! :0 wonderful looking color in the bit o silk too, just to make sure that even in the face of death, the "glamour" of smoking is still not lost.....Id have been abit AR about getting the wheels level at the bottom of the frame. Still a cool photo though.
Padds xxx
sjatkinson 16 1
20 Feb 2007 8:47PM
OOops I thought Jem was a girl. Sorry Jem!
tenter 15 1 1 United Kingdom
21 Feb 2007 10:59AM
Lovely piece of work, for a pressure shot.

Si, be careful Kali is no girl, she is the Godess of Destruction; haven't you noticed the post mortem shots! Smile)
HowardA 15 231
5 Apr 2007 2:26PM
Good thinking. Well done for getting the props at short notice!
Diana 15 2.0k 19 Netherlands
18 May 2007 12:43AM
i think this is a fine example of quick creative thinking.

However, I would have liked a slash in the purple silk as in the silk cut ads to suggest the womens part in it all.

Silk Cut used the image of the purple slash to suggest a womens anatomy if you like to feminise cigarrette smoking. (Doubles the market )

Kali 17 75
20 May 2007 11:28PM
Thanks for your comments Dianna!

We decided that the 'cut' in 'silk cut' in this instance would be symbolically represented - the cut, here is about the death of the young woman, the cutting of of her life all together rather than usual castration/circumcision analogies that Saatchi & Saatchi usually exploit, where just part of her(the genitals) are cut off, we wanted to show that look, its actually its the whole deal - she has been totally 'cut' - cut out of the world.

Also the probs department might not have been to happy at the destruction of their expensive bolt of raw silk!

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