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It may be an act...I don't really know, but balance is something I never considered when launching ePHOTOzine, well not from the angle that I'm about to describe.
For me balance was about getting the elements of the site right for photographers. My reference was my experience of balancing content of magazines which I'd been successful with prior to launching ePHOTOzine. I came up with the concept and launched the first digital photography magazine and it's gone on to be the UKs best selling photography magazine.
The idea behind ePHOTOzine was to take this magazine format, but expand to cover elements of the pro magazine market and also buyers magazines and traditional photography. The Masterplan was a huge resource that catered for all types of photographer. One where the could learn, share, meet up in the forums and showcase and discuss pictures in the gallery.
The gallery would not restrict beginners or those not perfectionists of their genre like the galleries of magazines tend to do. All would be "published". (this was before flickr) The forums would have interaction and encourage debate and a community was created. (this was before Facebook)
ePHOTOzine came way before any of the other photography magazine publishers decided to dip their toes in the internet waters, and now many are here it's still way ahead in visitors and still provides that initial range of features from the original blueprint with many more developed along the way.
Now the balancing act is the bit I never predicted and still cannot get my head around. Although I've been able to produce and drive a very succesful formula for a web based magazine, that's been copied by many, it's balancing the members of the site and their emotions that's thrown me.
A day never goes by without some trauma or other...some are petty things that get blown out of all proportion, others are incredibly complex patterns that have built through a number of months, sometimes years, that you need a full handle on to understand. It's a nightmare. As I write this another one's kicking off in the forums!
All I wanted was a peaceful place that's a brilliant resource for photographers. I'm not into the politics, one-upmanship, bitchiness, egotistical stuff. Does anyone manage anything to this level who may have some idea how it can balance, or is my balanced utopia not achievable? I'm beginning to think not.