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the Jaguar

By WimdeVos  
Jaguar Cars Limited is a luxury car manufacturer based in Coventry, England, the company was founded as the Swallow Sidecar Company in Blackpool in 1922, changing to SS Cars Ltd in 1934 in Coventry, and finally becoming Jaguar Cars Ltd in 1945. Following several subsequent changes of ownership since the 1960s, the company is now owned by India's Tata Motors, who acquired it from Ford on 2 June 2008.
Jaguar Cars holds Royal Warrants from HM Queen Elizabeth II and HRH Prince Charles.

History
Founded as the Swallow Sidecar Company in 1922, by two motorcycle enthusiasts, William Lyons and William Walmsley, the SS Jaguar name first appeared on a 2.5 litre saloon in 1935. The Jaguar name was given to the entire company in 1945 when the SS was dropped due to lack of popularity from WWII.

The first post war model was the 1948 Mark V available with either 2.5 or 3.5 litre engines and had a more streamlined appearance than pre-war models, but more important was the change to independent front suspension and hydraulic brakes.

The big breakthrough was the launch in 1948 of the XK120 sports car, with the new XK twin overhead camshaft (DOHC) 3.5 litre hemi-head six-cylinder engine designed by William Heynes, Walter Hassan and Claude Baily. This engine had been designed during the long nights during the war when they would be on fire watch in the factory. After several attempts a final design was arrived at. That is until owner William Lyons said "make it quieter". The car had originally been intended as a short production model of about 200 vehicles as a test bed for the new engine until its intended home, the new Mark VII saloon, was ready. The XK120's reception was such that production continued until 1954; it was followed by the XK140, the XK150, and the E-Type, keeping Jaguar in the sports car market.

The distinctive "leaping Jaguar" mascotJaguar made its name in the 1950s with a series of elegantly-styled sports cars and luxury saloons. The company bought the Daimler Motor Company (not to be confused with Daimler-Benz), in 1960 from Birmingham Small Arms Company (BSA). From the late 1960s, Daimler was used as a brand name for Jaguar's most luxurious saloons.

Tags: Car General Transport Jaguar Classic car Oldtimer Landscape and travel

Voters: hellsbells8868, georg, stephanfowles and 12 more


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Comments


jdenman 13 19 5 Spain
9 Sep 2008 8:51AM
Very nice shot and great information.
John
cjl47 13 5 3 England
11 Sep 2008 1:28PM
I went with my Dad in 1973ish when his Cortina packed up and he bought a Hillman Imp. In the showroom was an XK, white with red leather. Unfortunately i couldnt afford it.
chris
Rende 14 38 4 Netherlands
12 Sep 2008 11:57AM
Beautifully composed shot with interesting background; I didn't know Jaguars speeded sideways Wink
Rende
krobinson 11 1
23 Jul 2011 9:16AM
Wonderful shot. I really admired the and I must say Jaguar embodies elegance and class and is always keep on changing with the times.

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